01Market and competitor analysis
Which customer groups, distribution channels and alternatives are relevant for your product? We plan to conduct well-sourced market analyses for robotics with clearly defined countries and applications.
Result: Comparison matrix and prioritized target segments as the basis for the next market decision.
02Customer needs and pricing options
Which everyday tasks should robots take on? Surveys are intended to examine specific needs, purchase or rental models and service expectations.
Result: Task priorities and comprehensible customer feedback. Interest expressed is not equated with actual orders.
03Market entry and customer communication in Europe
Product information and demonstration texts should convey benefits, operation and limits in an understandable way. Technical statements are agreed with the manufacturer.
Result: Coordinated texts and answers to frequent customer questions for the planned market entry in Europe.
04Robot demonstrations in the model home
A robot showroom of about 30 m2 is planned as a supervised demonstration area. A four-week pilot operation can show suitable devices in approved everyday scenarios.
Result: Documented demonstrations, customer questions and operational expenses. Prerequisites are suitable equipment, technical support and clarified operating conditions.
05Task performance and usability testing
Defined tasks would be repeated under documented conditions. Success, time taken, remote control and human intervention would be recorded separately.
Result: A limited task and operating report with concrete recommendations for improvement – no safety certificate and no general guarantee of reliability.
06Acceptance of human-like robots
Appearance, voice, proximity and desired role can be examined using approved prototypes or labeled concepts. Any interaction is voluntary.
Result: Target group-specific expectations and reasons for rejection. Reactions to images are distinguished from experiences with real devices.
07Qualified enquiries and consultation appointments
Interested parties should be able to name their needs and desired next step themselves. A transfer to manufacturers takes place only with corresponding consent.
Result: Agreed contact information and prepared conversations instead of unsorted address lists; No guarantee of a certain number of sales.
08Robotics pilot programs and decision reports
Supported robot trials and final reports would document benefits, effort and obstacles. Technical support and responsibilities would be agreed before each trial.
Result: A reasoned recommendation to continue, adapt or terminate the pilot. Small studies are not issued as representative market studies.